Learn, how to Set Up Your PLA Campaign, Product Listing Ads

Learn, how to Set Up Your PLA Campaign, Product Listing Ads

Today one of my friends of SEO department asked suddenly that whatever products are shown on right side or below search box as sponsored. How’s that sets. You’ve asked for it, and here it is my answer: It is called PLA Campaign - PLA stands for Product Listing Ads. The Total Guide to Product Listing Ads. We have an inclination this item will keep on extending and get cool, new components since it's doing as such well for our ecommerce accounts. Be that as it may, there is so little data out there about how to set these up and make them work for you at this moment. We took it upon ourselves to put all that we think about PLAs into one, six section guide. We'll be posting twice every week until each of the six sections are posted, so keep your eyes peeled.

  

Part 1: Setting Up Your Data Feed

Part 2: How to Set Up Your PLA Campaign

Part 3: How To Optimize Your PLA Campaign In Your Data Feed

Part 4: How to optimize your PLA campaign in AdWords

Part 5: Targeting Strategies

Part 6: Using Google Analytics To Measure Performance

How to set up your PLA campaign:

When you have the greater part of the necessities for Product Listing Ads, for example, the Google Merchant Center record and mistake free information encourage, you can concentrate on setting up a Product Listing Ads battle in your Google AdWords account. In any case, how would you begin?

Link Your Accounts:

Before you can begin using product listing ads in your account, you need to link your AdWords and Google Merchant Center accounts.

Create a New Campaign:

Once your AdWords and Merchant Center accounts are linked, you can begin to create a new campaign within AdWords to specifically target Product Listing Ads. Just as a reminder, the Product Listing Ads (PLAs) should be in a separate campaign from all other search and display network campaigns in the account.

Create Ad Groups

Set Targeting Strategies

Your PLA Adword is running now.