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Tuesday, 27 January 2015

Latest Tips of SEO you can use to rank your website | SEO 2015 Tips

These are some Latest Tips of SEO you can use to rank your website on Top

1: I observed one interesting thing in this 2014 that – even if it a smaller or larger site – We Can Rank (this is for small websites owners)! Previously this is not the situation and small websites owners never tried big fearing bigger sites about their authority in Google. And I have seen so many positive results which I cannot share and this will be a good factor.
2: Please don’t go after backlinks: Better concentrate creating more quality content and don’t waste too much in getting backlinks (either money or time).
3: STOP DOING guest posts to obtain links. Google already made several announcements about this.
4: TRY to engage the viewers (with commenting and feedback) and also make sure that you make PERFECT navigation in the site to make sure that users/visitors can navigate through the content without any complexity.
5: Google Panda 4.0 Hit Sites Blocking CSS and JavaScript – this is a news from where they told that some people reported them – So try avoiding this in case if you are penalized in this recent Google Panda Update. Here is one live example how a person named Joost (developer) recovered his site from this similar issue.
Here are some more essential things that one should follow to maintain the Rankings
1 Have a Responsive Web Design
There has been a drastic growth in the use of smartphones and tablets, in the past few years. And most of those users prefer browsing the internet through those devices. Make sure that the content of your website is easily readable when viewed through all other devices like such; in short, improve your website’s responsive design. This is a very important factor that can affect your SEO since, if your website doesn’t provide a good user interface, the user will shift to something that does.
2 Use Social Media
Publicizing your article on Social Media is a very important technique to, not only get more hits, but also to improve your SEO. Google Plus’s +1 carries around 0.37% of the weight-age of your page’s SEO. So, the better you reach out to people on Social media, the better it is for your website. Still there is lot of
3 Brand building – Authorship
Although Google has recently announced that they will remove the authorship images from search results, SEO experts, after many experiments, say that authorship can still affect a website in a positive manner.
However, only the image is dropped off and authorship stays in the website. To set up authorship you will need a Google+ account. Still today, no one from the SEO industry could confirm the importance of the authorship verified content in search rankings either in the form of some SEO experiments or cases, even google never confirmed it – but still there is a big question about its factor.
This is how authorship mark up will look in the search results.

 4 Go with a Content Management System (CMS)
Use a proper content management system that offers various plugins. WordPress is one of the most used content management systems, nowadays. It not only provides you with amazing plugins, but will also help you frame your content and images in a way which will make it easier for Google bots to traverse. Although, using a CMS is not a must, it is highly advisable. Blogspot and Drupal are a couple of other famous CMS.
5 Have a killer UX
Good User Experience (UX) can lead you to great results. See that the navigation from one page to another inside the site, is easy, even for a normal user to do. Also, see that the loading time of the website is minimal, not only on a PC, but also on other devices. Learn more about UX and make the most out of it.
6 Get a good Domain Name
Domain name?  You may ask. Yes. See that the domain name is relevant to the content you are planning to produce in the site. Having the main base word/keyword of the website in your domain name can turn out to be very helpful. Choose a classy name and not a funny/silly name. Generally, such silly named websites are not taken seriously.
Finally I would say its just a factor and its  not compulsory to make a domain name keyword related to your niche – because Branding is also an alternative for that. If you have one then its GOOD because I still see lot of niche sites ranking for the keywords and the search engine still recognizes it even after many panda and penguin updates.
7 Keyword Analysis
Look for keywords that have low competition and high search volume. This will help you write articles using such words as the keywords and gain more users. Google Keyword Planner is a free SEO tool that will help you find such words. Instead of using a single word, it is advised to use key phrases. And also, make sure that you know how to use a keyword in the context. However, the most important of things is to produce good quality content that your readers would connect to.
8 Link Building
See that you first build proper inter links among the pages of your website so that it gets easier for the user to navigate. It is fine to use keyword in the links but make sure that you link it only to a relevant page on your website. This can help you improve the rank of other webpages in your website.
Always use relevant, high quality links that go out of your website. This builds a trust to Google that what you are referring to is important and useful. And this might eventually push your website to higher position in the search results. And, keep away from bad and low quality links.  Then again, there are few tiny basic mistakes that newbies tend to do.
Things that one should NOT do for SEO
1 Stuffing content with keywords.
This was an old trick and is lethal, if you do it now. See that they keyword density is in between 10-15%of your content and not more than it. And also, include they keyword only if it naturally goes with the sentence. Do not stuff them everywhere you like because that will only pull you down and down and down.
2 Stealing content.
This is the worst possible thing one can do. We write to share our views to our readers and not do a Ctrl+C and Ctrl+V. Although most don’t do this, some get misguided into the trap.
3 Building unnatural links.
We must’ve heard that the more the number of links, the better it is. And someone might have even suggested you to get links from automated bots. No! Do not blindly build links bearing an impression that it will get your page higher in the list. The opposite, exactly, will happen.
4. Writing large amounts of useless content.
Although content is the king, it doesn’t mean that you write more and more useless, irrelevant content just to increase the number of blog posts. Remember, the lower the quality of content, the lower will be the rank of the page. Write content that is useful and relevant to the topic.
Stealing content also includes the “rewriting articles” and Google is smart in identifying the stuff even if misses it! Know about the Google panda which takes care of spam and useless content. Useful I mean = New and Unique content.
These are few important tips to follow and to not follow in 2014, to make the best of your SEO. Hope these will help you with your website.
Here are few more SEO Tips that I covered in 2013 which are still valid and can help you. Although it is dated back 2013, there are useful things that have not changed.

Wednesday, 21 January 2015

BhulBhulaiya for new Website – “Google’s Sandbox”

BhulBhulaiya for new Website – “Google’s Sandbox”

Today King of Digital Marketing will explain about dark house of SEO Algorithm. Yu can call it Bhulbhulaiya of newer websites. Yes Its Sandbox, Google’s Sandbox. The Google Sandbox Effect is a theory used to explain why newly-registered domains or domains with frequent ownership changes rank poorly in Google Search Engine Results Pages (SERPS). In other words new websites are put into a “sandbox” or a holding area and have their search ratings on hold until they can prove worthy of ranking.
Once Google deems a website to be of quality and importance the website will be removed from the Sandbox and can potentially show up high in Google Search Engine Results Pages. Webmasters can do numerous things to improve their website with Google, but time really is the key in getting out of the Sandbox. Sandbox believers say it can take anywhere from 6 months to a year and sometimes longer before Google will promote a website out of the Sandbox.
Because Google does not acknowledge the Sandbox and it has not been clearly proven the Sandbox Effect is just a theory. Even though it is just a theory, the Sandbox is believed by the majority of webmasters. The Sandbox is believed to have come about in 2004 when changes to Google’s Algorithm made it so new websites were banned from the top of Google Search Engine Results Pages (SERPS).

It may seem that the Sandbox is unfair to newly launched websites, but Google created the Sandbox with good reasons. Google was trying to discourage spam sites from quickly reaching the top of Search Results, getting dropped off Google, creating a new site and repeatedly showing up high in Search Results. In the past, companies would put up a promotional website for a short period of time and once the promotion was over the website was gone. These promotional websites would still show up high in Google Search Engine Results even after they were removed, causing many broken links and unhappy Google searchers.
Even with the Sandbox Effect it is still possible for newly launched websites to make it to the top of Google Search Engine Results Pages (SERPS). If Google deems a new website of being worthy it can be seen in Search Engine Results immediately, but it can still take up to 6 months for the website to rank to its fullest potential. There are many ways in which web designers use to avoid the Sandbox, some of which are discussed below. But because of its uncertainty, even if all algorithm variables are followed there is still no way to guarantee new websites from being put in the Sandbox.

How can you tell if you are in Google’s Sandbox?

Now that you know what the Sandbox is it is important to learn how to tell if a site is in the Sandbox. Before determining if a website has been put in the Sandbox you need to find out if the entire site was dropped from Google or if it has just been ranked down for certain keyword phrases.
Start by doing a search in Google for your site. To do this type: “ ” in the Google Search bar (replace “” with your site URL). If Google does not return any results than most likely your entire website has been dropped by Google. If Google shows your website in the results and your website recently dropped down in keyword rankings, than you are still indexed by Google and it is likely that you were placed in the Sandbox.
New websites start out on the bottom with a zero page rank but with time the site can start ranking up. Does your website have a page rank but it is still not showing up in Google Search Engine Results Pages (SERPS)? If that is the case, your website is more than likely in the Sandbox. Often times a new website can have a page rank after a short period of time, rank high in Google Search Results and then all of a sudden disappear from Google Search Results. When this happens it is likely that the site was put into Google’s Sandbox. Many people are left asking themselves why? There is no one answer as to why websites get put into the Sandbox, but below is a list of things thought to affect website’s placement with Google.

Factors affecting a website's Google placement

Google’s Sandbox is not an exact science, so the exact factors which affect a website’s placement in Google are not known. However, there are many proven tactics which can affect the placement of a website which are listed below.
·         It is possible that someone else spammed people under your domain. This can occur when a domain expires for a short period of time and during that time another person takes over that domain and puts up a spam site.
·         Has someone stolen the content from your website? If they have than it is likely it has been published on numerous other websites. And as many people know duplicate content and copyright infringement is not good for websites.
·         Has your server been down or been having problems? Google might have come to index your website when your site was down causing their spiders to not find any content. This means that the most recent index of your site will not show anything.
·         Do you keep up with Google’s algorithm? If not, it is possible that Google has changed its algorithm factors and your website no longer meets Google’s placement factors.
·         Do you have any bad links on your website? Having broken links on your site could greatly affect your Google ranking. If you linked to a website a long time ago it is good practice to check back and make sure the site is still legit (and not a spam site) because linking to a bad site can also affect your Google ranking.
·         Is your domain brand new? It is best to buy an old or expired domain, but if that is not possible it is good to make a domain active for some time before you intend to build your new website.
·         It is thought that sites which go after the more competitive and popular keywords are more likely to get placed in the Sandbox. To avoid this, start a new website by going after less competitive keywords and work your way up with time.
In conclusion, the majority of new websites get put into Google’s Sandbox. If a website gets put into the Sandbox, it typically takes six months to one year to get out and be placed in Google’s Search Engine Results Pages (SERPS). But if planned and built properly it is possible for new websites to avoid Google’s Sandbox.

Friday, 2 January 2015

Most times asked questions in SEO Interview | SEO Interview Questions and answers

SEO Important Questions answers, These are some questions asked in interview of SEO(Search Engine Optimization) for Experienced or Fresher.

1. Why is the Title so important in SEO?
Ans: Title is the main part of any web site that provides a way to use the element to display the title. Title of the web site is the element that is used for the search engines and its positioning in it. Title is usually placed in the tag of the HTML and it describes the main title of the website and its purpose.  It is a descriptive word in   Title is a way to describe the website’s aim and it is being shown on the web browsers title bar.
12-15 words and describes the nature of the title that can be optimized according to the search engines.
2. What is the purpose of keyword in SEO?
Ans: - Keyword is a word or group of words that makes a phrase that is being typed by the person in search box of the search engine. These keywords are used by search engines to populate the subjects over the Internet and search results are populated according to that. Search engines stores the keywords in the database for the web sites and when the search is being it picks the most matched word from the database. The words can be found out or placed in the order for the web site that displays them in order of preference.  Keywords are also written in the Meta tag that is placed in tag and it describes the website.
3. What is the function of body content relevance?
Ans: -Body content relevance is used for the text that doesn’t consist of images on the web page of the web site.  It is also known as non-image text that provides the description and relates it to the title, description and keywords. 
The body content helps you having the higher ranking in the search engines and allows good optimization of the sites and pages. Body content allows the use of many statements and elements to be used to display it on the web front. Body content is used to have the relevance of using the tags that focuses on more on increasing the popularity.
4. How does the submission process work?
Ans: Submission programs are used to send the data of the web site address to the server to request to display it. 
 Submission programs have the “URL” to search engines that allows the links used to refer to the URL strings. 

Engines use many techniques to parse the URL using the spider through the HTML code and looks for particular tags.The tags that are searched for uses <a href= “”> and this consists of the link to which the pointer is pointing to. 
The parsing of the entire page is being done by using the small Web BOT that travels through the link and find more searching for links.The links uses the same procedure of all the pages at URL address when it is found on the search engines.
5. When do the Submission appear on the engines?
Ans:  Engine and the directory structure for the website are different and it allows the submission to be done using the engine only. The submission can take time or it is required to have the instances of the web site to be listed on the search engines. Submission can only appear on the engines if it is submitted correctly and it provides better visibility of the request. The engines can be added according to the submissions that are taking place and the calculative chances with the sources. The engines and directories are put in a queue and add the chance to check the site for the content that is being used.
6. What is the use of a program in SEO related information?
Ans: The program receives the information using the search request and then it compares the entry with the index and according to that show the results. Program allows the search engine to use a structured directory that includes the topics and allow the search engine to crawl the data from the web. Program allows the web portal sites to offer the search engines and directories that find the information and make it accessible to all. 
It includes the basic components and features essential for the users to be used for the better optimization of the search engines.  The components work together to provide the information for the search engine to perform better.
7. What are the basic actions that can be performed on search engines?
Ans:  Search engines use basic components and features to make the result easier for the users. 
It provides three basic actions that can be performed using the search engine and are as follows:
Gathering of information is being done by the spiders that gather the information and list it down for the crawling by the search engines. Analyze the information includes the analyzing of the search engine techniques and the way it is being analyzed with respect to other users. 
Display information includes the result that needs to be displayed to the user and in right way.
8. What are the ways in which spiders can find the web site?
Ans:   Spiders are the information gathering tools that allow the bot to collect the information about the web sites on the Internet. The programs that are used provide gathering of the content from the web site and the store for processing of the data. There are two ways in which spiders can perform the search function on the website and it is as follows: Search engine can be allowed to find the website that is being created directly by the use of Meta keywords or data. It can also tell the search engine the information about the website and use the related data to provide to let your site appear on the search engines.
9. What is the function of Organic search engine optimization?
Ans: Organic search engine optimization provides the services that allow the inclusion of knowledge as well as information of the websites to be used. Organic search engine results in effective services that can be get on the monthly basis or pay per click basis. Pages included in the organic field provide the input to the search engine and make the searches easier for user’s to find out. These search engine optimization techniques are used to organically create the content and the data. After the creation the data can be put in SEO for other sites to know more about it. This provides good services and search positions.
10. What are the tools used in organic search engine optimization?
Ans: Organic search engine optimization provides a way to display the website that is fully optimized in the search engine. It includes the traffic and the search results that include the body of the search to be search engine friendly. 
 The results that are used for organic search engine provide the site relevance to the keywords phrase that is being queried. Search engines uses lots of ways to use the users either in a sponsored way or paid listing way. 

The organic listing is very relevant to the work that the search phrase provides as it allows only the important keyword to be included in the search engine’s index.