Learn, how to Set Up Your PLA Campaign, Product Listing Ads
Today one of my friends of SEO
department asked suddenly that whatever products are shown on right side or
below search box as sponsored. How’s that sets. You’ve asked for it, and here
it is my answer: It is called PLA Campaign - PLA stands for Product Listing
Ads. The Total Guide to Product Listing Ads. We have an inclination this item
will keep on extending and get cool, new components since it's doing as such
well for our ecommerce accounts. Be that as it may, there is so little data out
there about how to set these up and make them work for you at this moment. We
took it upon ourselves to put all that we think about PLAs into one, six
section guide. We'll be posting twice every week until each of the six sections
are posted, so keep your eyes peeled.
How to set up your PLA campaign:
When you have the
greater part of the necessities for Product Listing Ads, for example, the
Google Merchant Center record and mistake free information encourage, you can
concentrate on setting up a Product Listing Ads battle in your Google AdWords
account. In any case, how would you begin?
Link Your Accounts:
Before you can begin using product listing ads in
your account, you need to link your AdWords and Google Merchant Center
accounts.
Create a New Campaign:
Once your AdWords and Merchant Center accounts are linked, you
can begin to create a new campaign within AdWords to specifically target
Product Listing Ads. Just as a reminder, the Product Listing Ads (PLAs) should
be in a separate campaign from all other search and display network campaigns
in the account.
Create Ad Groups
Set Targeting Strategies
Your PLA Adword is running now.
