Sunday, 19 April 2015

Changing URLs in search results, Website Name replaced main domain name

Google replaced Main domain by Website Name in SERP

Again a new update in Search Engine related to search page of Google, Yesterday Google announced that they’ll change the way they represent URLs in mobile search results. This post explains what is changing, what this means for you and how our WordPress SEO plugin will help you with these changes.

What is changing in the search results?

  Ø  The website name to be used instead of the domain name
  Ø  The URL structure of the URL as breadcrumbs
Up until now, if you have breadcrumbs showing like we do, it would show like this in mobile search:

But Google it’s changed now, it will show only Website name. As you can see that shows the domain name before the breadcrumbs. It already shows the “new” breadcrumbs that have been taken from the URL structure. In the new situation in the US, you can change the domain name to the name of the site, which looks like this