Monday, 22 September 2014

About Press Release in SEO

A press release is a written statement to the media. It can announce a range of news items, including scheduled events, personal promotions, awards, new products and services, sales accomplishments, etc. It can also be used to generate a feature story. Reporters are more likely to consider a story idea if they first receive a press release. It is a fundamental tool of PR work, one that anyone who's willing to use the proper format can use. In other words press release is defined “A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments”.

Well Written Press Release:

A well-written press release should contain embedded links to key web pages on your site. Then, when it is distributed through a press release distribution service and is syndicated and posted on numerous third-party websites and blogs, you automatically have a powerful set of links (with chosen anchor text) back to your site. This means those links serve as a link signal for the major search engines and elevate your search visibility for your website.
PRWeb helps you take full advantage of the branding opportunities of news releases and social media sharing technologies so you can improve your online presence with your prospects, members of the media and customers. We give you every opportunity to create search engine-friendly Press Releases, which align your business with critical keywords, and drive traffic to your web site. With PRWeb, going viral is easier than ever.

SEO Press Releases: How to Write them and Where to Submit Them:

SEO press releases can bring you first-page visibility for your keywords very quickly. Sometimes, you can take over multiple spots on the the first page of Google for your keywords.Here’s an example of how one of my SEO press releases took over 5 of the first 10 spots (half of the page) on Google. This screenshot was taken in February of 2008. The press release was distributed four months earlier in November of 2007.
Note that seven competing companies are paying for Pay Per Click ads to show up on page one of Google for this search term! The cost-per-click for this company’s keywords can be as high as $5 or more per click.

Google is Killing “SEO” Press Releases.

don’t think I’ve ever been as happy about a Google algorithm update as I’ve been with Panda 4.0.

Google rolled out the change on May 20. Search Engine Land’s Barry Schwartz noticed on May 29 that several major press-release websites were hit. PR Newswire announced on June 20 that low-quality content would be removed from the website and that new guidelines on keywords, links, and more would be implemented. Yahoo! stated on July 2 that Yahoo! Voices would be closing on July 31 and that the Yahoo! Contributor Network will do the same at the end of August.

All of these events are related, and everyone – from marketers to journalists to PR professionals – should be rejoicing. Everyone, that is, who is not a spammer or someone who facilitates spam (unknowingly or not).But before I go into the greater context, it is important to understand what Google Panda seeks to accomplish.

How Panda is Affecting News-Release Websites:

Now, news-release websites got into trouble not out of anything they specifically did but rather because of how users used the sites. Too many “SEOs” – spammers, in reality – would write numerous fake and short releases and insert keyword-based anchor-text links into them. Sure, it worked for a short time years ago. But not anymore.
Google has clamped down more and more on that practice, and the press-release websites have had to respond. Jason Edelboim, PR Newswire’s senior vice president of global product, said this in the company’s press release:


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