Fundamentals Of Link Building Which Never Go Down

Today "King of Digital Marketing" presents fundamental of Link Building in SEO,which will never go down. SEO is a totally different beast today than it was just a few years ago, and many would argue that link building is the aspect that’s suffered the biggest beating since then.

Yes, the process of link building today is nothing like how we did it in years past — but the qualities that make a good link have remained largely the same. Amidst all the chatter of link building dying or content marketing replacing link building, we’ve forgotten the fundamentals. In terms of what actually makes a good link (and a good link-building tactic), it’s time to get back to basics.

Your Links Are Your Reputation

All it takes is one questionable action to ruin your personal reputation, and the same can be said for one shady link especially since Google has lost all of its patience with spam and link manipulation.

Situate yourself in a good neighborhood of link sources, and Google will reward your good reputation (possibly with a good ranking). Do your potential link sources also have good backlinks? Do they link to reliable sources? Surround yourself with questionable crowds and, well, you know what happen.

Good Links vs. Bad Links

Yes, I still look at Domain Authority and Linking Root Domains when evaluating potential sources for links. But determining a good link versus a bad link is more of a gut check than a number comparison. If it feels shady, it probably is. There are three key factors I look at  to see how “good” this link would be for me:

Credibility. Do you trust the source? Is their content engaging and educational? Does it have good grammar?

Difficulty. How much time will it take to get this? The more valuable, the more difficult, so before getting too far down the rabbit hole, consider your time investment against your overall marketing goals.

Traffic. Will this link drive traffic to my site? That was the purpose of links long before Google had an algorithm, but it’s been forgotten by the allure of “link juice.” More often than not, the referrals will be more valuable than the “juice” to your rankings.

There Are Different Types of Links

Links can typically fall into four types of categories:

Organic. Links you get naturally from other sources that want to link to your content or company page. This falls under the “if you write good content, they will come” mantra.

Outreach. Manually reaching out to bloggers, publishers or webmasters asking them to link to their site. This usually involves giving something of value to the source in question.

Owned. Links you have created for yourself, through online profiles, forums or blog comments. Use with caution, as these are now starting to be heavily devalued.

Social Shares. Not technically a link, but social shares on Facebook, LinkedIn or Twitter can influence search rankings.

A good link building strategy will encompass links from each category.