Dynamic PPC | Dynamic Keyword Insertion - Gaurav Dubey

Dynamic Keyword Insertion (DKI)

Dynamic keyword insertion (DKI) is a feature offered by Google AdWords and other ad networks which allows you to customize an ad to a searcher's search query. In this tutorial you'll learn:

• A more in-depth definition of dynamic keyword insertion.
• A synopsis of why AdWords dynamic keyword insertion matters to you and your pay-per-click campaigns.
• An explanation of the pros and cons of dynamic keyword insertion, with advice on how and when to use the option in your AdWords campaigns.

Dynamic keyword insertion allows you to show searchers a more relevant ad, since the ad is dynamically updated to include the user's search query.

Google defines it as:

Keyword insertion is an advanced feature that helps you provide users with more relevant ad text while using a single generic ad for multiple keywords. AdWords will insert individual keywords into the same ad text so that a user sees a distinct ad for their keyword search, if their keyword triggers one of your ad group keywords.

Google defines Dynamic Keyword Insertion (DKI) as “an advanced AdWords feature that dynamically updates your ad text to include one of your keywords that matches a customer's search terms.” PPC marketers know it as putting those funny little brackets and the word “Keyword” into the ad copy so that the search term will show up within the body of the ad.

Best Practices for Dynamic Keyword Insertion

          Some quick notes on making the most of DKI:

• Be conscious of character limits. You have 25 characters in the headline and 35 in the body lines of your ad. Make sure your terms will fit within those constraints.
• Pay attention to capitalization. Best practice dictates that we capitalize each term in a headline to maximize CTR. However, there may be times that you do not want every term capitalized. Capitalizing the K or W in Keyword will determine the formatting of your phrase capitalization. (More on how capitalization for DKI works here.)
• DKI can be very effective, but doesn’t make sense in every instance. A clear example of this is bidding on competitors’ branded terms – Walmart wouldn’t want the brand name “Target” showing up in its ads because of DKI.
• While DKI is most commonly used in the headline or body of an ad, it can also be applied to the display URL of an ad. I have noticed particularly strong results when placing the script in the Headline or body in combination with the URL. This gives the ad an increased relevance to the search term that will make it stand out to the user.
• When using DKI in the URL, be aware that things such as spaces and special characters will not appear and can make your URL look flawed.
• Use the ad preview tool in the AdWords interface for an advance peek at how your ad copy will display in the SERPs.

Read More

About Press Release in SEO

A press release is a written statement to the media. It can announce a range of news items, including scheduled events, personal promotions, awards, new products and services, sales accomplishments, etc. It can also be used to generate a feature story. Reporters are more likely to consider a story idea if they first receive a press release. It is a fundamental tool of PR work, one that anyone who's willing to use the proper format can use. In other words press release is defined “A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments”.

Well Written Press Release:

A well-written press release should contain embedded links to key web pages on your site. Then, when it is distributed through a press release distribution service and is syndicated and posted on numerous third-party websites and blogs, you automatically have a powerful set of links (with chosen anchor text) back to your site. This means those links serve as a link signal for the major search engines and elevate your search visibility for your website.

PRWeb helps you take full advantage of the branding opportunities of news releases and social media sharing technologies so you can improve your online presence with your prospects, members of the media and customers. We give you every opportunity to create search engine-friendly Press Releases, which align your business with critical keywords, and drive traffic to your web site. With PRWeb, going viral is easier than ever.

SEO Press Releases: How to Write them and Where to Submit Them:

SEO press releases can bring you first-page visibility for your keywords very quickly. Sometimes, you can take over multiple spots on the the first page of Google for your keywords.Here’s an example of how one of my SEO press releases took over 5 of the first 10 spots (half of the page) on Google. This screenshot was taken in February of 2008. The press release was distributed four months earlier in November of 2007.

Note that seven competing companies are paying for Pay Per Click ads to show up on page one of Google for this search term! The cost-per-click for this company’s keywords can be as high as $5 or more per click.

Google is Killing “SEO” Press Releases.

don’t think I’ve ever been as happy about a Google algorithm update as I’ve been with Panda 4.0.

Google rolled out the change on May 20. Search Engine Land’s Barry Schwartz noticed on May 29 that several major press-release websites were hit. PR Newswire announced on June 20 that low-quality content would be removed from the website and that new guidelines on keywords, links, and more would be implemented. Yahoo! stated on July 2 that Yahoo! Voices would be closing on July 31 and that the Yahoo! Contributor Network will do the same at the end of August.

All of these events are related, and everyone – from marketers to journalists to PR professionals – should be rejoicing. Everyone, that is, who is not a spammer or someone who facilitates spam (unknowingly or not).But before I go into the greater context, it is important to understand what Google Panda seeks to accomplish.

How Panda is Affecting News-Release Websites:

Now, news-release websites got into trouble not out of anything they specifically did but rather because of how users used the sites. Too many “SEOs” – spammers, in reality – would write numerous fake and short releases and insert keyword-based anchor-text links into them. Sure, it worked for a short time years ago. But not anymore.

Google has clamped down more and more on that practice, and the press-release websites have had to respond. Jason Edelboim, PR Newswire’s senior vice president of global product, said this in the company’s press release:

Read More

Best way of Directory Submission: By “KDM”

King of Digital marketing “KDM” presents to you best way of directory Submission.In my previous post, I shared a trick to make strong link building that never falls. Ranking on Google and said to discuss about an amazing tip to build do follow backlinks to improve SERP position. Post Penguin Update, there are many ways you can follow to get quality backlinks for your blog like blog commenting, guest posting, social bookmarking etc. Except these, you can also do Directory Submission to gain quality dofollow backlinks. Using Directory Submission post penguin comes under the safest way to increase link building popularity of blog. Many newbie bloggers find it difficult to understand how to do directory submission for SEO. That’s why today I bring a tutorial to help all those bloggers so that they can learn about directory submission process. But before starting the process, let’s discuss something about web directories and their benefits for SEO.

What are Web Directories?

Before search engines, internet users used to search relevant information on web directories. Directories provide categorized information with best relevancy. But today we have great search engines like Google to search everything in a fast and quick manner.

What is Directory Submission in SEO?

Directory submission is a method to submit blog or website into web directories. It involves steps of adding website URL with site details into most appropriate category.

What is the Use of Directory Submission in SEO?

Directory submission is used to increase website indexing by gaining backlinks from top web directories. Quality backlinks improves our keyword ranking in search engines and help us to increase our blog traffic and page rank.

How to do Directory Submission for SEO?

Doing Directory Submission is not so tough job. Only you have to do is follow below steps one by one.

1.    Go to this Directory Submission Sites List.

2.    Open any site to start doing submission for example Jayde.com.

3.    Choose relevant category for your blog according to your blog niche.

4.    There are many sub-categories also. So, go in deep as much as possible.

5.    Once you find the most appropriate category for your blog, click on Submit Your Site link at the top right corner.

6.    A form will appear to fill. Fill all the details and information about your site likeTitle, Description, your Email ID etc and submit the form.

7.    You are done!

BENEFITS OF DIRECTORY SUBMISSION:

Importance of submitting websites to Different Directories

•          Get your website indexed
•          One way links helps in improving search engine ranking
•          Free submission increases web visibility
•          Get to target specific keywords/ Phrases

Common Directory submission guidelines for Webmasters

•          While making submissions to the Open Directory, ensure not to submit mirror sites.
•         Stay away from the techniques of double submission and also, avoid presenting a site with an address that redirects to another address.
•     Totally avoid submitting websites that are under construction.
•      Strictly follow the policy while making submissions of adult and illegal content.
•     Main directories are very specific about their submissions. As for instance a UK-based site must be submitted to the desired regional category. Similarly, websites that are commercial must make submissions to the Business and Economy category.
•        The facility of world directory submissions is available for non-English websites
•  

Read More

Fundamentals Of Link Building Which Never Go Down

Today "King of Digital Marketing" presents fundamental of Link Building in SEO,which will never go down. SEO is a totally different beast today than it was just a few years ago, and many would argue that link building is the aspect that’s suffered the biggest beating since then.

Yes, the process of link building today is nothing like how we did it in years past — but the qualities that make a good link have remained largely the same. Amidst all the chatter of link building dying or content marketing replacing link building, we’ve forgotten the fundamentals. In terms of what actually makes a good link (and a good link-building tactic), it’s time to get back to basics.

Your Links Are Your Reputation

All it takes is one questionable action to ruin your personal reputation, and the same can be said for one shady link especially since Google has lost all of its patience with spam and link manipulation.

Situate yourself in a good neighborhood of link sources, and Google will reward your good reputation (possibly with a good ranking). Do your potential link sources also have good backlinks? Do they link to reliable sources? Surround yourself with questionable crowds and, well, you know what happen.

Good Links vs. Bad Links

Yes, I still look at Domain Authority and Linking Root Domains when evaluating potential sources for links. But determining a good link versus a bad link is more of a gut check than a number comparison. If it feels shady, it probably is. There are three key factors I look at  to see how “good” this link would be for me:

Credibility. Do you trust the source? Is their content engaging and educational? Does it have good grammar?

Difficulty. How much time will it take to get this? The more valuable, the more difficult, so before getting too far down the rabbit hole, consider your time investment against your overall marketing goals.

Traffic. Will this link drive traffic to my site? That was the purpose of links long before Google had an algorithm, but it’s been forgotten by the allure of “link juice.” More often than not, the referrals will be more valuable than the “juice” to your rankings.

There Are Different Types of Links

Links can typically fall into four types of categories:

Organic. Links you get naturally from other sources that want to link to your content or company page. This falls under the “if you write good content, they will come” mantra.

Outreach. Manually reaching out to bloggers, publishers or webmasters asking them to link to their site. This usually involves giving something of value to the source in question.

Owned. Links you have created for yourself, through online profiles, forums or blog comments. Use with caution, as these are now starting to be heavily devalued.

Social Shares. Not technically a link, but social shares on Facebook, LinkedIn or Twitter can influence search rankings.

A good link building strategy will encompass links from each category.

Read More