Tuesday, 27 January 2015
Latest Tips of SEO you can use to rank your website | SEO 2015 Tips
23:18
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1: I observed one interesting thing in
this 2014 that – even if it a smaller or larger site – We Can Rank
(this is for small websites owners)! Previously this is not the situation and
small websites owners never tried big fearing bigger sites about their
authority in Google. And I have seen so many positive results which I cannot
share and this will be a good factor.
2: Please don’t go after
backlinks: Better concentrate creating more quality content and don’t waste
too much in getting backlinks (either money or time).
3: STOP DOING guest
posts to obtain links. Google already made several announcements about this.
4: TRY to engage the
viewers (with commenting and feedback) and also make sure that you make PERFECT
navigation in the site to make sure that users/visitors can navigate through
the content without any complexity.
5: Google
Panda 4.0 Hit Sites Blocking CSS and JavaScript – this is a news
from Seroundtable.com where they told that some people
reported them – So try avoiding this in case if you are penalized in this
recent Google Panda Update. Here is one live example how a person named Joost
(developer) recovered his site from this similar issue.
Here are some more essential things that
one should follow to maintain the Rankings
1
Have a Responsive Web Design
There has been a drastic growth in the use of smartphones
and tablets, in the past few years. And most of those users prefer browsing the
internet through those devices. Make sure that the content of your website is
easily readable when viewed through all other devices like such; in short,
improve your website’s responsive design. This is a very important factor that
can affect your SEO since, if your website doesn’t provide a good user
interface, the user will shift to something that does.
2
Use Social Media
Publicizing your article on Social Media is a very
important technique to, not only get more hits, but also to improve your SEO.
Google Plus’s +1 carries around 0.37% of the weight-age of your page’s SEO. So,
the better you reach out to people on Social media, the better it is for your
website. Still there is lot of
3
Brand building – Authorship
Although Google has recently announced that they will
remove the authorship images from search results, SEO experts, after many
experiments, say that authorship can still affect a website in a positive
manner.
However, only the image is dropped off and authorship
stays in the website. To set up authorship you will need a Google+ account.
Still today, no one from the SEO industry could confirm the importance of the
authorship verified content in search rankings either in the form of some SEO
experiments or cases, even google never confirmed it – but still there is a big
question about its factor.
This
is how authorship mark up will look in the search results.
4
Go with a Content Management System (CMS)
Use a proper content management system that offers
various plugins. WordPress is one of the most used content management systems,
nowadays. It not only provides you with amazing plugins, but will also help you
frame your content and images in a way which will make it easier for Google
bots to traverse. Although, using a CMS is not a must, it is highly advisable.
Blogspot and Drupal are a couple of other famous CMS.
5
Have a killer UX
Good User Experience (UX) can lead you to great results.
See that the navigation from one page to another inside the site, is easy, even
for a normal user to do. Also, see that the loading time of the website is
minimal, not only on a PC, but also on other devices. Learn more about UX and
make the most out of it.
6
Get a good Domain Name
Domain name? You
may ask. Yes. See that the domain name is relevant to the content you are
planning to produce in the site. Having the main base word/keyword of the
website in your domain name can turn out to be very helpful. Choose a classy
name and not a funny/silly name. Generally, such silly named websites are not taken
seriously.
Finally I would say its just a factor and its not
compulsory to make a domain name keyword related to your niche – because
Branding is also an alternative for that. If you have one then its GOOD because
I still see lot of niche sites ranking for the keywords and the search engine
still recognizes it even after many panda and penguin updates.
7
Keyword Analysis
Look for keywords that have low competition and high
search volume. This will help you write articles using such words as the
keywords and gain more users. Google Keyword Planner is a free SEO tool that
will help you find such words. Instead of using a single word, it is advised to
use key phrases. And also, make sure that you know how to use a keyword in the
context. However, the most important of things is to produce good quality
content that your readers would connect to.
8
Link Building
See that you first build proper inter links among the
pages of your website so that it gets easier for the user to navigate. It is
fine to use keyword in the links but make sure that you link it only to a
relevant page on your website. This can help you improve the rank of other
webpages in your website.
Always use relevant, high quality links that go out of
your website. This builds a trust to Google that what you are referring to is
important and useful. And this might eventually push your website to higher
position in the search results. And, keep away from bad and low quality
links. Then again, there are few tiny basic mistakes that newbies tend to
do.
Things
that one should NOT do for SEO
1
Stuffing content with keywords.
This was an old trick and is lethal, if you do it now.
See that they keyword density is in between 10-15%of your content and not more
than it. And also, include they keyword only if it naturally goes with the
sentence. Do not stuff them everywhere you like because that will only pull you
down and down and down.
2
Stealing content.
This is the worst possible thing one can do. We write to
share our views to our readers and not do a Ctrl+C and Ctrl+V. Although most
don’t do this, some get misguided into the trap.
3
Building unnatural links.
We must’ve heard that the more the number of links, the
better it is. And someone might have even suggested you to get links from
automated bots. No! Do not blindly build links bearing an impression that it
will get your page higher in the list. The opposite, exactly, will happen.
4. Writing
large amounts of useless content.
Although content is the king, it doesn’t mean that you
write more and more useless, irrelevant content just to increase the number of
blog posts. Remember, the lower the quality of content, the lower will be the
rank of the page. Write content that is useful and relevant to the topic.
Stealing content also includes the “rewriting articles”
and Google is smart in identifying the stuff even if copyscape.com misses
it! Know about the Google panda which takes care of spam and useless content.
Useful I mean = New and Unique content.
These are few important tips to follow and to not follow
in 2014, to make the best of your SEO. Hope these will help you with your
website.
Here are few more SEO Tips that
I covered in 2013 which are still valid and can help you. Although it is
dated back 2013, there are useful things that have not changed.
Wednesday, 21 January 2015
BhulBhulaiya for new Website – “Google’s Sandbox”
03:00
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BhulBhulaiya for new Website – “Google’s Sandbox”
Today King of Digital Marketing will explain about dark
house of SEO Algorithm. Yu can call it Bhulbhulaiya of newer websites. Yes Its
Sandbox, Google’s Sandbox. The Google Sandbox Effect is a theory used to explain why
newly-registered domains or domains with frequent ownership changes rank poorly
in Google Search Engine Results Pages (SERPS). In other words new websites are
put into a “sandbox” or a holding area and have their search ratings on hold
until they can prove worthy of ranking.
Once Google deems a website to be of quality and
importance the website will be removed from the Sandbox and can potentially
show up high in Google Search Engine Results Pages. Webmasters can do numerous
things to improve their website with Google, but time really is the key in
getting out of the Sandbox. Sandbox believers say it can take anywhere
from 6 months to a year and sometimes longer before Google will promote a
website out of the Sandbox.
Because Google does not acknowledge the Sandbox and
it has not been clearly proven the Sandbox Effect is just a theory. Even though
it is just a theory, the Sandbox is believed by the majority of webmasters. The
Sandbox is believed to have come about in 2004 when changes to Google’s
Algorithm made it so new websites were banned from the top of Google Search Engine Results Pages (SERPS).
It may seem that the Sandbox is unfair to newly
launched websites, but Google created the Sandbox with good reasons. Google was trying
to discourage spam sites from quickly reaching the top of Search Results,
getting dropped off Google, creating a new site and repeatedly showing up high
in Search Results. In the past, companies would put up a promotional website
for a short period of time and once the promotion was over the website was
gone. These promotional websites would still show up high in Google Search Engine Results even after they were removed, causing
many broken links and unhappy Google searchers.
Even with the Sandbox Effect it is still possible for newly
launched websites to make it to the top of Google Search Engine Results Pages (SERPS). If Google
deems a new website of being worthy it can be seen in Search Engine Results
immediately, but it can still take up to 6 months for the website to rank to
its fullest potential. There are many ways in which web designers use to avoid
the Sandbox, some of which are discussed below. But because of its uncertainty,
even if all algorithm variables are followed there is still no way to guarantee
new websites from being put in the Sandbox.
How can you tell if you are in Google’s Sandbox?
Now that you know what the Sandbox is
it is important to learn how to tell if a site is in the Sandbox. Before
determining if a website has been put in the Sandbox you need to find out if
the entire site was dropped from Google or if it has just been ranked down for
certain keyword phrases.
Start by doing a search in Google for your site. To
do this type: “site:www.yourdomain.com ” in the Google Search bar (replace
“yourdomain.com” with your site URL). If Google does not return any results
than most likely your entire website has been dropped by Google. If Google
shows your website in the results and your website recently dropped down in
keyword rankings, than you are still indexed by Google and it is likely that
you were placed in the Sandbox.
New websites start out on the bottom with a zero page
rank but with time the site can start ranking up. Does your website have a
page rank but it is still not showing up in Google Search Engine Results Pages (SERPS)? If that is the case, your
website is more than likely in the Sandbox. Often times a new website can have
a page rank after a short period of time, rank high in Google Search Results and
then all of a sudden disappear from Google Search Results. When this happens it
is likely that the site was put into Google’s Sandbox. Many people are left asking
themselves why? There is no one answer as to why websites get put into the
Sandbox, but below is a list of things thought to affect website’s placement
with Google.
Factors affecting a website's Google placement
Google’s Sandbox is not an exact
science, so the exact factors which affect a website’s placement in Google are
not known. However, there are many proven tactics which can affect the
placement of a website which are listed below.
·
It is possible that
someone else spammed people under your domain. This can occur when a domain
expires for a short period of time and during that time another person takes
over that domain and puts up a spam site.
·
Has someone stolen the
content from your website? If they have than it is likely it has been published
on numerous other websites. And as many people know duplicate content and
copyright infringement is not good for websites.
·
Has your server been down
or been having problems? Google might have come to index your website when your
site was down causing their spiders to not find any content. This means that
the most recent index of your site will not show anything.
·
Do you keep up with Google’s algorithm? If not, it is possible that
Google has changed its algorithm factors and your website no longer meets
Google’s placement factors.
·
Do you have any bad links
on your website? Having broken links on your site could greatly affect your Google ranking. If you linked to a website a long
time ago it is good practice to check back and make sure the site is still
legit (and not a spam site) because linking to a bad site can also affect your
Google ranking.
·
Is your domain brand new?
It is best to buy an old or expired domain, but if that is not possible it is
good to make a domain active for some time before you intend to build your new
website.
·
It is thought that sites
which go after the more competitive and popular keywords are more likely to get
placed in the Sandbox. To avoid this, start a new website by going after less
competitive keywords and work your way up with time.
In conclusion, the majority of new websites get put
into Google’s Sandbox. If
a website gets put into the Sandbox, it typically takes six months to one year
to get out and be placed in Google’s Search Engine Results Pages (SERPS). But
if planned and built properly it is possible for new websites to avoid Google’s Sandbox.
Friday, 2 January 2015
Most times asked questions in SEO Interview | SEO Interview Questions and answers
22:12
25 comments
SEO Important Questions answers, These are some questions asked
in interview of SEO(Search Engine Optimization) for Experienced or Fresher.
1. Why is the Title so important in SEO?
Ans:
Title is the main part of any web site that
provides a way to use the element to display the title. Title of the web site
is the element that is used for the search engines and its positioning in it. Title is usually placed in the
tag of the HTML and it describes the main title of the website and its purpose. It is a descriptive word in
Title is a way to describe the website’s aim and it is being shown on the web
browsers title bar.
12-15 words and describes the nature of the title that can be optimized
according to the search engines.
2. What
is the purpose of keyword in SEO?
Ans:
- Keyword is a word or group of words that makes
a phrase that is being typed by the person in search box of the search engine.
These keywords are used by search engines to populate the subjects over the
Internet and search results are populated according to that. Search engines stores the
keywords in the database for the web sites and when the search is being it
picks the most matched word from the database. The words can be found out or
placed in the order for the web site that displays them in order of preference. Keywords are also written in
the Meta tag that is placed in tag and it describes the website.
3. What
is the function of body content relevance?
Ans: -Body content relevance is used for the text that doesn’t consist
of images on the web page of the web site.
It is also known as non-image text that provides the description and relates it
to the title, description and keywords.
The body content helps you having the higher ranking in the search engines and allows good optimization of the sites and pages. Body content allows the use of many statements and elements to be used to display it on the web front. Body content is used to have the relevance of using the tags that focuses on more on increasing the popularity.
The body content helps you having the higher ranking in the search engines and allows good optimization of the sites and pages. Body content allows the use of many statements and elements to be used to display it on the web front. Body content is used to have the relevance of using the tags that focuses on more on increasing the popularity.
4. How
does the submission process work?
Ans: Submission programs are used to send the data of the web site
address to the server to request to display it.
Submission programs have the “URL” to search engines that allows the links used to refer to the URL strings.
Engines use many techniques to parse the URL using the spider through the HTML code and looks for particular tags.The tags that are searched for uses <a href= “”> and this consists of the link to which the pointer is pointing to.
The parsing of the entire page is being done by using the small Web BOT that travels through the link and find more searching for links.The links uses the same procedure of all the pages at URL address when it is found on the search engines.
Submission programs have the “URL” to search engines that allows the links used to refer to the URL strings.
Engines use many techniques to parse the URL using the spider through the HTML code and looks for particular tags.The tags that are searched for uses <a href= “”> and this consists of the link to which the pointer is pointing to.
The parsing of the entire page is being done by using the small Web BOT that travels through the link and find more searching for links.The links uses the same procedure of all the pages at URL address when it is found on the search engines.
5. When
do the Submission appear on the engines?
Ans: Engine and the directory
structure for the website are different and it allows the submission to be done
using the engine only. The
submission can take time or it is required to have the instances of the web
site to be listed on the search engines. Submission can only appear on the
engines if it is submitted correctly and it provides better visibility of the request.
The engines can be added according to the submissions that are taking place and
the calculative chances with the sources. The engines and directories are put
in a queue and add the chance to check the site for the content that is being
used.
6. What
is the use of a program in SEO related information?
Ans: The program receives the information using the search request and
then it compares the entry with the index and according to that show the
results. Program allows
the search engine to use a structured directory that includes the topics and
allow the search engine to crawl the data from the web. Program allows the web portal
sites to offer the search engines and directories that find the information and
make it accessible to all.
It includes the basic components and features essential for the users to be used for the better optimization of the search engines. The components work together to provide the information for the search engine to perform better.
It includes the basic components and features essential for the users to be used for the better optimization of the search engines. The components work together to provide the information for the search engine to perform better.
7. What
are the basic actions that can be performed on search engines?
Ans: Search engines use basic
components and features to make the result easier for the users.
It provides three basic actions that can be performed using the search engine and are as follows:
Gathering of information is being done by the spiders that gather the information and list it down for the crawling by the search engines. Analyze the information includes the analyzing of the search engine techniques and the way it is being analyzed with respect to other users. Display information includes the result that needs to be displayed to the user and in right way.
It provides three basic actions that can be performed using the search engine and are as follows:
Gathering of information is being done by the spiders that gather the information and list it down for the crawling by the search engines. Analyze the information includes the analyzing of the search engine techniques and the way it is being analyzed with respect to other users. Display information includes the result that needs to be displayed to the user and in right way.
8. What
are the ways in which spiders can find the web site?
Ans: Spiders are the information gathering tools
that allow the bot to collect the information about the web sites on the
Internet. The programs
that are used provide gathering of the content from the web site and the store
for processing of the data. There
are two ways in which spiders can perform the search function on the website
and it is as follows: Search engine can be allowed to find the website that is
being created directly by the use of Meta keywords or data. It can also tell
the search engine the information about the website and use the related data to
provide to let your site appear on the search engines.
9. What is the function of Organic search
engine optimization?
Ans: Organic search engine optimization provides the services that allow
the inclusion of knowledge as well as information of the websites to be used.
Organic search engine results in effective services that can be get on the
monthly basis or pay per click basis. Pages included in the organic field
provide the input to the search engine and make the searches easier for user’s
to find out. These search
engine optimization techniques are used to organically create the content and
the data. After the creation the data can be put in SEO for other sites
to know more about it. This provides good services and search positions.
10. What
are the tools used in organic search engine optimization?
Ans: Organic search engine optimization provides a way to display the
website that is fully optimized in the search engine. It includes the traffic and the
search results that include the body of the search to be search engine
friendly.
The results that are used for organic search engine provide the site relevance to the keywords phrase that is being queried. Search engines uses lots of ways to use the users either in a sponsored way or paid listing way.
The organic listing is very relevant to the work that the search phrase provides as it allows only the important keyword to be included in the search engine’s index.
The results that are used for organic search engine provide the site relevance to the keywords phrase that is being queried. Search engines uses lots of ways to use the users either in a sponsored way or paid listing way.
The organic listing is very relevant to the work that the search phrase provides as it allows only the important keyword to be included in the search engine’s index.
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