Basic SEO for Business Man
King
of Digital Marketing understands the problem of small business owner, who are
running business online but don’t know about Search Engine Optimization. So let’s
a glance over initial SEO.
Every
entrepreneur running either big or small business should have a basic knowledge
of search engine optimization. In fact, you should almost be exhausted by the
term “SEO” at this point, as you’ve been undoubtedly told time and time again
just how important it is. But unlike many trending industry buzzwords, SEO is
here to stay. Why? In our web-facing world, the (already) dominant search
engines are becoming the cornerstone of the internet. Standard procedure for
individuals looking for information is to search first.
Understanding
the basic tenets of SEO will keep your business relevant and searchable, which
will amount to added business and web traffic. There will be hoards of digital
marketers that will tell you your organization need a professional (and
oftentimes expensive) SEO strategy, but understanding a few basics will keep
your business in the conversation.
Here’s
what you need to know:
For
starters, don’t be intimidated by ‘SEO’ – it sounds much more complicated than
it actually is! The acronym stands for ‘search engine optimization’ and it’s
the process of aligning your website to the standards and recommendations of
search engines in order to get increased traffic and visibility from search
engine results.
Web
pages, videos, listings, etc. are shown based on what the search engine
considers most relevant to users. “Relevancy” is determined by search engine
algorithms. The exact algorithms are not made publicly available, but in
attempt to create a stronger, safer, more legitimate user experience, search
engines are pretty open about what will help or hurt rankings.
•What is SERP?
The
lesser known but equally important term “SERP” or Search Engine Results Page
describes the actual listing or ranking order that an end user is presented
with after a search. This is closely connected with SEO because if you’re
practicing good SEO practices, your SERP score should also be considerably
strong. Small businesses should be especially focused on SERP and aim to be as
high as possible on various search engine results pages.
•What role do ‘keywords’ play in SEO?
While
keywords remain a prominent component of SEO, their importance is waning. It
used to be you could simply slap up a page and jam it with the terms users
commonly search for, but search engines are growing smarter. Keywords and
phrases are still important, but they must be surrounded by impactful content
and placed intelligently with end usability in mind.
•How do a
social media impact SEO?
Your
business should cultivate a strong social media presence and create a profile
on all channels that are appropriate for your industry. Promoting web content
on Twitter, Facebook, Vine or other social media avenues will help your
business rise through the search engine ranks.
•What is
the importance of quality content?
At
this point, you should know that producing high-quality content is the essence
of SEO. Create pages with end users in mind and avoid tricks intended to fool
search engine algorithms (keyword jamming). Focus on creating content that is
valuable and engaging, and differentiate yourself from your competitors.
Search
standards are ever evolving. While this can cause headaches, it’s ultimately to
the benefit of us all. Continue to stay up to date with the latest search
engine principles and their suggestions on how to maintain a strong organic search presence.
