“SEOMANTRA”
“SEOMANTRA” is
like mantra of getting more back links and traffic on website to make your webpages more visible in search engine like Google, Yahoo, Bing, MSN etc. and
develop your business online. If you are crazy after SEO and dying to fetch
your pages more visible then follow my SEOMANTRA. In these mantra 55 tricks has
been explained by using that you can be successful to achieve your target in
web page optimization. Whatever tricks has been given here is used practically
if you follow one by one in your work of promotion then its sure to bring your
page on first page. So do it fast and follow the unique and valuable steps to
gain more visibility in search engine.
1. If you
absolutely MUST use Java script drop down menus, image maps or image links, be
sure to put text links somewhere on the page for the
spiders to follow.
2. Content
is king, so be sure to have good,
well-written, and unique content that will focus on your primary keyword or
keyword phrase.
3. If
content is king, then links are queen. Build a
network of quality backlinks. Remember, if there is no good, logical reason for
a site to link to you, you don’t want the link.
4. Don’t
be obsessed with PageRank. It is just one isty bitsy part
of the ranking algorithm. A site with lower PR can actually outrank one with a
higher PR.
5. Be
sure you have a unique, keyword focused Title tag on every page of your site. And,
if you MUST have the name of your company in it, put it at the end. Unless you
are a household name, your business name will probably get few searches.
6. Fresh content can help improve
your rankings. Add new, useful content to your pages
on a regular basis. Content freshness adds relevancy to your site in the eyes
of the search engines.
7. Be
sure links to your site and within your site use your keyword phrase. In
other words, if your target is “blue widgets” then link to “blue widgets”
instead of a “Click here” link.
8. Focus
on search phrases, not single keywords, and put
your location in your text (“our Palm Springs store” not “our store”) to help
you get found in local searches.
9. Don’t
design your web site without considering SEO. Make sure
your web designer understands your expectations for organic SEO. Doing a
retrofit on your shiny new Flash-based site after it is built won’t cut it.
Spiders can crawl text, not Flash or images.
10. Use
keywords and keyword phrases appropriately in text
links, image ALT attributes and even your domain name.
11. Check
for canonicalization issues – www and non-www domains.
Decide which you want to use and 301 redirect the other to it. In other words,
if http://www.domain.com is your preference, then http://domain.com should
redirect to it.
12. Check
the link to your home page throughout your site. Is
index.html appended to your domain name? If so, you’re splitting your links.
Outside links go to http://www.domain.com and internal links go to
http://www.domain.com/index.html.
Ditch the index.html or default.php
or whatever the page is and always link back to your domain.
13. Frames,
Flash and AJAX all share a common problem – you can’t link to a single page. It’s
either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly
for best SEO results.
14. Your
URL file extension doesn’t matter. You can
use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your
SEO is concerned.
15. Got
a new web site you want spidered? Submitting
through Google’s regular submission form can take weeks. The quickest way to
get your site spidered is by getting a link to it through another quality site.
16. If your site
content doesn’t change often, your site needs a blog because
search spiders like fresh text. Blog at
least three time a week with good, fresh content to feed those little crawlers.
17. When
link building, think quality, not quantity. One
single, good, authoritative link can do a lot more for you than a dozen poor
quality links, which can actually hurt you.
18. Search
engines want natural language content. Don’t try
to stuff your text with keywords. It won’t work. Search engines look at how
many times a term is in your content and if it is abnormally high, will count
this against you rather than for you.
19. Text
around your links should also be related to your keywords. In
other words, surround the link with descriptive text.
20. If
you are on a shared server, do a blacklist check to be sure you’re not on a proxy
with a spammer or banned site. Their
negative notoriety could affect your own rankings.
21. Be
aware that by using services that block
domain ownership information when you register a domain, Google might see you
as a potential spammer.
22. When optimizing
your blog posts, optimize your post title tag independently
from your blog title.
23. The
bottom line in SEO is Text, Links, Popularity and Reputation.
24. Make
sure your site is easy to use. This can
influence your link building ability and popularity and, thus, your ranking.
25. Give
link love, Get link love. Don’t be stingy with linking
out. That will encourage others to link to you.
26. Search
engines like unique content that is also
quality content. There can be a difference between
unique content and quality content. Make sure your content is both.
27. If you
absolutely MUST have your main page as a splash page that is all Flash or one
big image, place text and navigation links
below the fold.
28. Some
of your most valuable links might not appear in web sites
at all but be in the form of e-mail communications such as newletters and
zines.
29. You
get NOTHING from paid links except a few clicks unless the
links are embedded in body text and NOT obvious sponsored links.
30. Links
from .edu domains are given nice weight by the search
engines. Run a search for possible non-profit .edu sites that are looking for
sponsors.
31. Give them
something to talk about. Linkbaiting
is simply good content.
32. Give
each page a focus on a single keyword phrase. Don’t try
to optimize the page for several keywords at once.
33. SEO is
useless if you have a weak or non-existent call to action. Make
sure your call to action is clear and present.
34. SEO
is not a one-shot process. The search landscape changes
daily, so expect to work on your optimization daily.
35. Cater
to influential bloggers and authority sites who might link to you,
your images, videos, podcasts, etc. or ask to reprint your content.
36. Get
the owner or CEO blogging. It’s priceless! CEO
influence on a blog is incredible as this is the VOICE of the company. Response
from the owner to reader comments will cause your credibility to skyrocket!
37. Optimize
the text in your RSS feed just like you should with your posts and web pages.Use
descriptive, keyword rich text in your title and description.
38. Use
keyword rich captions with your images.
39. Pay
attention to the context surrounding your images. Images
can rank based on text that surrounds them on the page. Pay attention to
keyword text, headings, etc.
40. You’re
better off letting your site pages be found naturally by the crawler. Good
global navigation and linking will serve you much better than relying only on
an XML Sitemap.
41. There are two ways to NOT see
Google’s Personalized Search results:
(1) Log out of Google
(2) Append &pws=0 to the end of
your search URL in the search bar
42. Links
(especially deep links) from a high PageRank site are golden. High
PR indicates high trust, so the back links will carry more weight.
43. Use
absolute links. Not only will it make your on-site
link navigation less prone to problems (like links to and from https pages),
but if someone scrapes your content, you’ll get backlink juice out of it.
44. See
if your hosting company offers “Sticky” forwarding when moving to a new domain.This
allows temporary forwarding to the new domain from the old, retaining the new
URL in the address bar so that users can gradually get used to the new URL.
45. Understand
social marketing. It IS part of SEO. The more
you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the
better you will be able to compete in search.
46. To get the
best chance for your videos to be found by the crawlers, create
a video sitemap and list it in your Google Webmaster
Central account.
47. Videos
that show up in Google blended search results don’t just come from YouTube. Be
sure to submit your videos to other quality video sites like Metacafe, AOL, MSN
and Yahoo to name a few.
48. Surround
video content on your pages with keyword rich text. The
search engines look at surrounding content to define the usefulness of the
video for the query.
49. Use
the words “image” or “picture” in your photo ALT descriptions and captions. A
lot of searches are for a keyword plus one of those words.
50. Enable
“Enhanced image search” in your Google Webmaster Central account. Images
are a big part of the new blended search results, so allowing Google to find
your photos will help your SEO efforts.
51. Add
viral components to your web site or blog – reviews,
sharing functions, ratings, visitor comments, etc.
52. Broaden
your range of services to include video, podcasts,
news, social content and so forth. SEO is not about 10 blue links anymore.
53. When
considering a link purchase or exchange, check the cache date of the page where
your link will be located in Google. Search for “cache:URL” where you
substitute “URL” for the actual page. The newer the cache date the
better. If the page isn’t there or the cache
date is more than an month old, the page isn’t worth much.
54. If you have
pages on your site that are very similar (you are concerned about duplicate
content issues) and you want to be sure the correct one is included in the
search engines,place the URL of your preferred page in your
sitemaps.
55. Check
your server headers. Search for “check server header” to
find free online tools for this. You want to be sure your URLs report a “200
OK” status or “301 Moved Permanently” for redirects. If the status shows
anything else, check to be sure your URLs are set up properly and used
consistently throughout your site.
Richard V. Burckhardt, also
known as The Web Optimist,
is an SEO trainer based in Palm Springs, CA with over 10 years’ experience in
search engine optimization, web development and marketing.
